Explain To Me Unified Communications, Please

Brett Harney Unified Communications

You have probably heard the term Unified Communications, but what exactly does it mean?  From one of our partners in UC, Simple Signal: Unified communications is the seamless collaboration of workflow, call flow and business applications within your business processes. This unification includes the applications that you use every day; applications like your CRM, email and messaging platforms or other custom applications you use to run your business.   Your company’s success relies heavily on the ability to manage your customer interactions seamlessly through your CRM. Whether you are using Salesforce, SugarCRM, Zoho, NetSuite or a host of other applications, you should be taking advantage of the latest technology that allows you to integrate your hosted voice services and call control functionality into these apps. Access to advanced calling features within your CRM gives your sales team the power to simplify and streamline their workflows, increases their productivity, and automatically enables efficient management of their daily activities. Some of our CRM integration features include:
  • Automatic call logging of all incoming and outgoing calls into your CRM
  • Immediate note logging without opening the CRM platform
  • Click-to-answer and click-to-dial from within your CRM
  • Desktop notifications of incoming and outgoing calls
  • Call control functions (answer, decline, send to voicemail, and forwarding)
  • Email and Messaging
Email remains a primary communication function of your business. Your team uses email and messaging to communicate with colleagues, customers and business partners everyday. Integrating your email and messaging applications into your hosted voice communications allows you to work better, not harder. As the dominant players in the market, integration into Google and Microsoft platforms is paramount to improving communication efficiencies. Your business can’t afford to operate in silos. Integrating all of the ways you communicate and collaborate through CRM, email, messaging and third-party applications can increase productivity, simplify your workflow and increase your profitability.