Even though we’ve been seeing signs of Christmas popping up in retail for awhile now, there’s no way to avoid it much longer. With Thanksgiving next week, I thought we’d shift gears away from your network performance today and offer some Black Friday tech purchasing advice.
Thanks to Snopes.com, we can learn a little history of the origins of Black Friday. They say that the earliest known use of “Black Friday” stems from 1951 when it referred to the practice of workers calling in sick on the day after Thanksgiving in order to have four consecutive days off. And then by 1961, the term was being commonly used in a derisive sense by Philadelphia police, who had to deal with the mayhem and headaches caused by all the extra pedestrian and vehicular traffic created by hordes of shoppers heading for the city’s downtown stores on the two days after Thanksgiving.
Now, we have a few secrets to get you the biggest savings thanks to some advice by talk show host Kim Komando in a piece for USA TODAY. With advertisements of Black Friday “deals” nearly everywhere you look, it’s buyer beware to really get a deal.
Every year, software giant Adobe uses its Adobe Marketing Cloud to crunch numbers and make predictions about the upcoming season. Adobe says that it’s been accurate within about 2% every year so far. This year, it examined 55 million products from 4,500 retailers stretching back to 2008 and released an incredibly detailed report. So, what does it tell us?
According to Adobe, the Monday before Thanksgiving is generally the cheapest day for buying electronics, with an average discount of 18% across 17% of items. You can find bigger single-item discounts on products Thanksgiving Day and after, but you’ll also see a lot more “out-of-stock” notices if you wait.
Be aware that around 76% of shoppers buy the same 1% of product makes and models, which are mostly electronics. So if you don’t buy early, you might not get that popular item you had your eye on.
This year for electronics, Adobe says Apple gadgets should lead the sales in wearables (Apple Watch), online video streaming (Apple TV) and tablets (iPad).
For video game consoles, the PlayStation 4 is going to be hot and Minecraft and Halo 5 are going to compete for the top video game.
If you’re looking at 4K TVs, Adobe predicts most consumers will go for Sony over LG and Samsung. So, pay attention to the non-Sony brands for bigger discounts as retailers try to shift supply.
Bonus: Some other interesting shopping facts for Black Friday
According to Adobe, deals generally start the Monday before Thanksgiving, so if you want to get a jump on shopping, go right ahead. Contrary to what you might think, Thanksgiving Day has the best deals, with Black Friday coming next, and prices increasing through Cyber Monday.
Still, Adobe expects U.S. consumers to spend $3 billion on Cyber Monday, with Black Friday coming in just behind at $2.7 billion. Thanksgiving Day shopping is also growing quickly with an expected $1.6 billion in sales, which is up 18% over last year. So, despite the growing number of retailers announcing that they’re closed Thanksgiving, people will still be buying where they can, and many of them will do it online.
In fact, at least 51% of the shopping on Thanksgiving weekend will be done on mobile gadgets, which is the first time mobile shopping has crossed the 50% mark. However, Adobe finds that consumers think online shopping via mobile phone is also the most stressful way to shop thanks to the smaller screen and problems adding payment information. So, you might consider taking a tablet to your family gathering if you’re planning to shop.
Also, if you do shop online, know that your best chance of finding deals is still through in-store displays. If you’re looking for online deals, social media is the best place to find them, followed by promotional emails from the companies you like to shop at. Even if you’re not signed up for a store’s emails, you can look up promo codes for over 150,000 stores at various sites online.
Hopefully we can help you save a buck or two if you are brave enough to face the crowds in the upcoming week. And it doesn’t hurt to also point out that technology continues to be at the forefront of what consumers are wishing to find wrapped up. So be mindful of protecting your personal data and electronics as you would protect your business assets with disaster recovery. Happy Shopping!Download the checklist