The way talented people work has shifted drastically in the last 20 years. We work hard and we play hard. We strive for job fulfillment, but not at the cost of our personal lives. The definition of success is no longer being the top dog with the corner office, but being the most successful at balancing our work and our lives – doing it all. We know that working a 9 to 5 at our desk doesn’t equate to success. We can be just as productive, maybe even more so, if we’re given freedom. Freedom to work where we want, when we want, how we want. It’s not a product of laziness, it’s a product of ingenuity. As a business owner, it’s time to embrace this shift if you want to bring in the best and the brightest. Here’s how.
We hear it daily, modern employees are on a quest for “work/life balance”. This means being able to do things for themselves in the middle of traditional work hours, things like taking a fitness class or attending their kid’s play. They don’t want to waste hours of their lives every week sitting in traffic on their daily commute. Providing flexibility and options for time spent at the office versus working from home can be a real attractant for potential talent.
While you may be concerned your staff will be less productive outside your supervision, studies have shown that people may actually be less productive in office environments. A day at the office can be filled with unproductive distractions – meetings about meetings and co-worker pop-bys – as anyone who has ever worked in an office can attest.
The same people that value that balance, place emphasis on being healthier in their lives, mind and body. These are the kind of workers that recognize they can perform at their best when their minds and bodies are fully charged. Because the nature of remote work means your team isn’t centralized, it can be harder to just hand out a discount at a local gym. Your offering needs to be more creative, like health care plans that reimburse you for part of your membership fees as long as you can prove you’ve been actually going on a regular basis. Get creative. These little perks will not go unnoticed by creative job seekers.
With all of these workers dispersed, do you sacrifice collaboration? Not if you provide your team the tools to keep in touch. Remote work doesn’t mean working in solitude. It means being out of the cubicle, not off the grid. They can communicate via chat, text, phone, email from whatever devices you choose. They can maintain full data access so there’s never a moment of “I left that on my desk”. Video conferencing allows for those vital face-to-face meetings without the costs and time associated with travel. Hosted phone, and an overall unified communications strategy, can provide the full set of tools your team needs to work separately while still working together.
When you provide your workforce with flexibility and the tools they need to find their work/life balance, they will respond in productivity and dedication to your organization. Building your business to attract the best talent will give you the leg up on the competition and help you grow.
We, at CTG, are experts in business communication solutions. We are vendor-agnostic, which means we have extensive knowledge of all of your options and can find you the one that fits your business best. From planning to deployment to follow up support, we will provide best-in-class service that results in you getting the solution you need to attract the talent you want.